BuzzFeed and Eko were operating together to create a wide variety of interactive movies, which they started out launching inside the past week or so — starting with this Tasty potato recipe that permits you to customise your substances, revealing a piece approximately your persona inside the process.
There’s also an interactive Tarot analyzing, a video quiz that determines which sort of dog you’re and this customizable ramen video.
I spoke with BuzzFeed and Eko executives remaining week to study more about how they’re running collectively, and wherein it might go next.
these films — normally short and based totally on existing BuzzFeed formats — feel quite distinct from preceding Eko showcases like “That second whilst,” which is greater of a comedic, pick Your own adventure-style story.
Eko’s chief innovative Officer Alon Benari recounted that within the past, the business enterprise commonly “began from a traditional video and injected interactivity into it.” but even as “that is one of the first projects where we did the other path” — namely, taking an interactive layout like a quiz and introducing video — the point of interest is still on “bringing collectively the fine of both worlds.”
“This isn’t a path alternate,” delivered vice chairman of business development Ivy Sheibar. “we’ve a complete pipeline of what you would remember coming greater from conventional video.”