Dubai turns World’s Tallest Building into Coronavirus Charity Box
The world’s tallest building, Dubai’s 828-metre Burj Khalifa, has become a glowing charity donation box, raising money for food for United Arab Emirates residents suffering the economic impact of the new coronavirus pandemic.
Each of the tower’s 1.2 million external lights was ‘sold’ for 10 dirhams ($2.70), enough to buy one meal. As donations came in, the tower ‘filled up,’ and people could also bid to claim the light at the very top.
Contributions from 110 citizens lightened Burj Khalifa’s 1.2 million lights in a message of hope and solidarity to Covid-19-hit societies across the world.
The humanitarian initiative, driven by the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI) in collaboration with Burj Khalifa, acquired 1.2 million meals for the ’10 million meals’ drive to give food assistance for low-income families and individuals during the holy month of Ramadan.
While the World’s Tallest Donation Box concluded after reaching its target, the ’10 million meals’ campaign will resume receiving donations and securing meals for COVID-19-hit societies during Ramadan under the administration of MBRGI and the Social Solidarity Fund upon COVID-19.
As the region’s tourism and business hub with the world’s busiest international airport, Dubai’s economy has been struck by the coronavirus pandemic.
Many people have lost jobs or had incomes reduced. Tens of thousands of migrant workers, who often live in crowded shared accommodation where the virus spreads more easily, have registered to be repatriated.
The UAE has recorded 19,661 cases of infection with COVID-19 and 203 deaths, the second-highest death toll after Saudi Arabia of the six Gulf states.