Postmates is launching a new characteristic referred to as Postmates celebration that lets customers inside the same neighborhood pool their orders. In go back, these customers get the food introduced for free, doing away with a chief pinch factor for potential Postmates customers.
The feature illustrates how Postmates, one in all the earlier entrants to the billion-greenback meals delivery wars, is trying to remain competitive with the aid of attractive to charge-sensitive customers.
clients using the app can faucet at the Postmates birthday party tab, which will show trending merchants from which human beings of their community are ordering at that specific second. by becoming a member of the “birthday party,” customers can proportion the delivery from famous restaurants and get loose delivery.
For now, the organization’s birthday celebration characteristic will best be provided in a handful of the almost three,000 U.S. towns wherein it presently operates. The function is now to be had in Chicago, Las Vegas, long seaside, Calif., los angeles, Miami, ny town, Phoenix, San Francisco, San Diego, Seattle, Orange County, Calif. and Philadelphia.
And there’s an important caveat. The birthday celebration feature has a five-minute time restrict in which the client should vicinity their order to get the deal.
“we are pushed by means of the imaginative and prescient of making a logistics infrastructure that allows items to move at some stage in a town at nearly zero value to the patron. Postmates birthday party is the trendy innovation in on-call for delivery in an effort to assist us supply on this imaginative and prescient,” Postmates CEO and co-founder Bastian Lehmann stated in a declaration. “Postmates birthday celebration is a fun way to give customers the option to save money by ordering from famous eating places that human beings all round them are ordering from in real time.”
earlier this 12 months, Postmates raised an additional $one hundred million in fairness investment at a $1.eighty five billion valuation. The spherical comes four months after the 8-year-old startup drove domestic a $300 million funding that knocked it into “unicorn” territory.